Understanding the impact of your marketing activities on traffic and sales is essential in order to understand your clients and maximize the factors that will lead to high conversation rates.
Web Analytics software provides the raw data but this isn’t enough to explain the causes of your users behavior and what should the next decision be in order to get closer to your target. Extracting the information that will help towards better decision making requires skills, technology and experience in a commercial context.
e-RDA is able to help you track not only the visitors of your website but also the recipients of your e-mail marketing campaigns!
We offer a variety of metrics report and related services such as:
- Implementing and customizing web metrics software.
- Analyzing and benchmarking client’s web data.
- Providing optimization suggestions and recommendations based on the data.
- Ongoing analysis that provides you with unmatched insights and knowledge into your online visitors behavior as well as specific recommendations in order to maximize your online performance.
- Custom build reports and optimization and customization of existing google analytics installations.
- Training for your key employees in order to better understand the web metrics and how they are affected by them.
What you might want to know....
We are building a new BI platform for real time predictive marketing, that's why we have an extremely advanced Hadoop in the cloud deployment in progress. Hadoop enables applications to work with thousands of nodes and petabytes of data, it was inspired by Google's MapReduce and Google File System (GFS) papers. You can learn more about Hadoop at http://en.wikipedia.org/wiki/Apache_Hadoop
